The Notorious Pivot
As a publicist with a career spent crafting brands for individuals, I’ve seen how a well-honed persona can captivate the world - or unravel under scrutiny. Conor McGregor, the Irish…
Elon Musk: The Gambler
Elon Musk, the bloke who made electric cars cool and shot rockets into orbit, has hit a rough patch in 2025. Once untouchable, he’s now caught in a storm of…
Boom, Bust, and the Lessons We Refuse to Learn
Back in 2008, during the global financial meltdown, an old boss of mine sat me down and said something that’s stuck with me ever since: “Boom and bust is inevitable.”…
Lowry’s the Guy – And That’s the Problem
I wanted to dive into the political fire that is Michael Lowry's latest power play. Let's set the scene: Lowry, the ex-Fine Gael golden boy turned political pariah, is now…
Irish Media: From Watchdogs to Political Lapdogs?
In Ireland, it appears that the path from the newsroom to the corridors of power is becoming a well-worn trail. Irish journalists are trading in their press badges for government…